Bid document

FA300225SC002- FY26 AoI 0002

UNITED STATES AIR FORCE (USAF)

AIR EDUCATION AND TRAINING COMMAND (AETC)

AREA OF INTEREST (AoI)

FA300225SC002 FY26 AOI-0002

Creative Productions and Media Purchasing

FA300225SC002- FY26 AoI 0002

Title: Phase 1 – Whitepaper AoI - Total Force Marketing and Accessions Support for Creative Production and Media Purchasing

1. Introduction

The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative, commercial solutions to modernize its marketing and advertising operations. The primary goal is to acquire innovative, commercially available solutions that can support the DAF's new Organic Integration Marketing Model. The Government is seeking partners who can provide capabilities across the full spectrum of modern marketing and advertising, enabling the DAF to execute data-driven, multi-channel campaigns with speed, flexibility, and transparency. This solution is expected to significantly enhance the DAF's recruitment efforts by leveraging its extensive internal capabilities and data sets. 2.

Purpose

All items, technologies, and commercial capabilities using a CSO will be treated as commercial items. The Government encourages proposals that span a wide spectrum of possible technical and business solutions in response to this specific AoI. The Government reserves the right to award any combination of proposals which offer the best overall value to the Government, and to oversee any and all processes and approaches once initiated. The award, as a result of this announcement, shall be Fixed Price in accordance with RFO Part 12 commercial contracts. Award resulting from this CSO -AoI will be made based on the evaluation results of a twophased proposal process. The Government reserves the right to fund all, some, one, or none of the proposals submitted; may elect to fund only part of a submitted proposal; and may incrementally fund any or all awards under this CSO – AoI. All awards are subject to the availability of funds.
All coordination and communication between offerors and the Government will be conducted using (www.sam.gov) and the points of contact associated with this Phase 1 – White Paper.

3. Notice to Offeror(s)/Supplier(s)

Funds are not presently available for this effort but expected to be there at the time of award. No award will be made under this solicitation until funds are available. The Government reserves the right to cancel this Phase 1 – White Paper solicitation, either before or after the closing date. In