Attachment 3: Media and Creative Products

ATTACHMENT 3

GOVERNMENT PRODUCT CATALOG

Marketing Campaign Products
Version: 1

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Date: 21 July 2026

SECTION 1 – PURPOSE AND USE OF THIS CATALOG

1.1 Purpose

This Government Product Catalog establishes the commercially available marketing campaign products that may be ordered under this contract in support of Department of the Air Force marketing requirements.

Each product identified within this catalog represents a predefined, deliverable-based commercial product with established scope, required deliverables, inspection criteria, and Government acceptance requirements. Products may be ordered independently or combined to satisfy individual campaign objectives.
This catalog is intended to provide ordering flexibility while maintaining standardized products, consistent deliverables, and objective acceptance criteria.

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1.2 Relationship to the Statement of Need (SON)

This Product Catalog supplements the Statement of Need (SON) by defining the individual campaign products available for ordering.

The SON establishes the overall requirement, performance expectations, and acceptance standards for this acquisition. This catalog identifies the individual commercial products that may be acquired to satisfy those requirements.

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In the event of a conflict between this catalog and the SON, the SON shall govern unless otherwise specified by contract modification.

1.3 Ordering Concept

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The Government may order products individually or combine multiple products to satisfy a specific marketing requirement.
Orders may consist of, but are not limited to:
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Creative Asset Products only
Media Placement Products only
Any combination of authorized catalog products

Each order shall identify the products being acquired, applicable quantities, required delivery schedule, and any Government-furnished information necessary to complete the order.

1.4 Product Structure

Each catalog product contains standardized information to support consistent ordering and contract administration.

Unless otherwise specified, each product identifies:
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Product Identification Number
Product Name
Unit of Issue
Product Description
Government-Furnished Information
Included Deliverables
Items Not Included
Government Acceptance Criteria

1.5 Government-Furnished Information

The Government may furnish information necessary to complete individual orders, including: Campaign objectives
Approved messaging
Brand standards
Existing creative assets