Performance Work Statement - Advertising Support BPA

PERFORMANCE WORK

STATEMENT

DIGITAL ADVERTISING

BLANKET PURCHASE AGREEMENT (BPA)

THE UNITED STATES AIR FORCE BAND

15 MAY 2026

SECTION I. GENERAL INFORMATION

1. General

This is a non-personal services Blanket Purchase Agreement (BPA) established to provide digital advertising support for concerts and performances conducted by the United States Air Force (USAF) Band. The Government shall not exercise supervision or control over Contractor personnel performing services under this agreement. Contractor personnel shall be accountable solely to the Contractor, who is responsible to the Government.

2. Purpose

The purpose of this multiple-award, decentralized BPA is to obtain digital advertising support for USAF Band performances and outreach initiatives

3. Description of Services

The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other non-personal services necessary to place digital advertisements promoting USAF Band performances and events. Services may include digital display advertising, social media advertising, printing and fulfillment, marketing and media strategies, public relations consultation, web design and development, custom video creation, custom email marketing, digital media placement, campaign management, audience targeting, reporting, and associated support services required to execute approved advertising campaigns. All advertising content must receive Government approval prior to publication or distribution.

4. Background

The United States Air Force Band is a component of Air Force Public Affairs. Public performances and community engagement events support Air Force strategic communication objectives by strengthening public awareness, enhancing community relations, and maximizing audience engagement. Concerts and performances are conducted nationwide in support of recruiting, outreach, and public affairs initiatives.

SECTION II. OBJECTIVES AND BPA SCOPE

1. Objectives

The objective of this BPA is to promote U.S. Air Force Band performances through targeted digital advertising campaigns that maximize audience reach, increase public engagement, and support broader Air Force strategic communication goals.

2. Scope

a) The Contractor shall provide tailored media planning, media placement, campaign maintenance, quality assurance, real-time reporting, and post-campaign reporting in support of the USAF Band mission. Digital advertising services may be placed through local media outlets, social media platforms, search engine advertising platforms, streaming