Vehicle Wrap Advertisting Sources Sought

15 July 2026

Notice Type: Sources Sought
Notice ID: W50S6X26Q0008
Title: Vehicle Wrap Advertising - Delaware
NAICS Code: 541810 (Advertising Agencies) OR 541850 (Outdoor Advertising)

1. DISCLAIMER

This is a Sources Sought Notice only. This notice is issued solely for market research and planning purposes in accordance with FAR Part 10. It does NOT constitute a Request for Quote (RFQ), Request for Proposal (RFP), or a promise to issue a solicitation in the future. This notice does not commit the U.S. Government to contract for any supply or service whatsoever. The Government will not pay for any information or administrative costs incurred in response to this notice; all costs associated with responding to this notice will be solely at the interested party’s expense. Not responding to this notice does not preclude participation in any future competitive solicitation, if one is issued.

2. BACKGROUND & REQUIREMENT SUMMARY

The 166th Mission Support Contracting is conducting market research to identify potential small business and socioeconomic contractors capable of providing a targeted vehicle-wrap advertising and brand ambassador campaign. The contractor shall provide fully wrapped vehicles that will operate in highly visible, targeted zones across Delaware (Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns). The core deliverables include:
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Fleet Branding: Ten (10) fully wrapped vehicles – complete coverage (doors, hood, trunk, and back windows), to include installation and de-installation.

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Targeting & Vetting: Sourcing drivers whose daily routes align with the specified target zones. Drivers must pass comprehensive background checks.

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Collateral Distribution: Distribution of up to 2,000 Government-provided brochures (approx. 200 per vehicle) by the drivers.

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Analytics & Reporting: Monthly reporting to include Proof of Performance photos, GPS tracking heat maps, mileage tracking, and verified impression counts to calculate overall campaign exposure.

3. REQUESTED INFORMATION / CAPABILITY STATEMENT

Interested parties are requested to submit a Capability Statement (no more than 5 pages) addressing their ability to perform the services described above. Please include the following administrative information and answer the generic and specific capability questions below.

A. Administrative & Company Information:

1. Company Name, Address, and Point of Contact (Name, Title, Phone, Email). 2. Unique Entity ID (UEI) and CAGE Code.
3. Business Size and Socioeconomic Status under NAICS 541810 (e.g., Small Business, 8(a), HUBZone,