Performance Work Statement

Department of War
Defense Health Agency
Performance Work Statement

Hospital Communications and Executive Secretariat Support Services

Executive Services, Executive Secretariat
Hospital Communications

Walter Reed National Military Medical Center

Solicitation Number:
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PART 1

1.0 GENERAL INFORMATION

1.1 This is a non-personal services contract to provide Hospital Communications and Executive Secretariat Support Services. The Contractor shall provide 2 full time equivalent (FTEs) Graphic Designers, 1 FTE Authored Works Review (Editor), 1 FTE Writer and Author (Print Journalism), 1 FTE Producer and Director (Video Production), 1 FTE Public Relations Specialist and 1 FTE Executive Secretariat Program Manager - Publications & Issuances in support of the Hospital Communications Department and the Executive Secretariat at Walter Reed National Military Medical Center (WRNMMC).

1.2 Description of services/introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform Hospital Communications and Executive Secretariat Support Services as defined in this Performance Work Statement (PWS) except for those items specified as government furnished property and services. Services include oversight, review, coordination, routing, tracking, and delivery of executive correspondence in accordance with Department of War (DoW), Defense Health Agency (DHA), and WRNMMC policies. The contractor shall perform to the standards in this PWS.

1.3 Background: The Hospital Communications Support (HCS) is designed to synchronize operations, actions, words, and images. The Public Affairs Office (PAO) thus maximizes the impact of efforts to achieve one or more of the following depending on the circumstances: improve US credibility and legitimacy, weaken an adversary’s credibility and legitimacy, convince selected audiences to take specific actions that support US or international objectives, and/ or cause a competitor or adversary to take (or refrain from taking) specific actions. The staff element responsible for HCS is to ensure the command communicates its strategic themes and messages to appropriate audiences to meet the strategic mission and goals of Walter Reed National Military Medical Center. HCS is a dynamic endeavor driven by world events and sensitive competing national goals, economic concerns, and diverse cultures. The key responsibilities of this process are understanding selected audiences and relationships, developing communications and engagement strategies, synchronizing supporting activities, and adapting and refining plans and strategies based on assessments.