Call 006 - USAFA Brand Analysis (Amendment 1)

RAPID ACQUISITION CSO CALL 006 – Amendment 1

FA700025SC001

U.S. Air Force Academy
Focused Interest Period - USAFA-001, LEADERSHIP – 006 USAFA Brand Analysis 1.1. This is Call 006 placed against the United States Air Force Academy (USAFA) Rapid Acquisition

Commercial Solutions Opening (CSO) FA700025SC001 (see attachments). The Area of Interest (AoI) is USAFA-001, Leadership. The CSO is a closed CSO with calls. Calls for proposals will be issued by the Government as amendments to the CSO and may be made at any time during its open period when support for innovative commercial requirements supporting USAFA priorities are identified. Please refer to the body of the CSO for further information and a complete overview of the function and process of the CSO. Offerors may submit proposals only in response to a specified area of interest issued during an open call for proposals. The focused area of interest described in this call will be open for submission until 4:00 PM MDT on 10 Jun 2026. 10:00 AM MDT on 18 June 2026

1.2. USAFA seeks innovative, commercial methodologies for a comprehensive Brand Analysis and the

development of a Strategic Brand Roadmap in accordance with the Performance Work Statement (PWS) at Appendix 1. The Solution Brief's "Technical Concept" must detail the Offeror's innovative methodology for achieving the multi-tiered benchmarking requirement (Gold Standard, Peer, Aspirational) and how this analysis will be synthesized into the actionable, 3-phased Strategic Brand Roadmap as defined in the PWS.

1.3. The Government’s maximum budget for this effort is $65,000. Submissions with a Rough Order of

Magnitude (ROM) exceeding this amount may be considered unawardable.

1.4. Questions regarding this focused area of interest will be accepted until 12:00 PM MDT on 3 June 2026.

4:00 PM MDT on 12 June 2026. Questions and answers will be compiled and made available as an amendment to this announcement prior to the deadline for submissions. Direct all questions to the following POC:
•

Org Box: [email protected]
• Attn/Cc: Tammy Martin, Contracting Officer, [email protected]

1.5. Submission guidelines:

1.5.1. This call will be conducted in two or three phases as described in the body of the CSO. The

Government reserves the right to forgo Phase II and go directly to Phase III based on technically competent Phase I submissions. Submission instructions for this call will follow the submission guidelines outlined in Part 5 of the body of the CSO.